Holiday Gift Guide From Turkish Beauty Brands
Our 2024 holiday gift guide features local beauty picks that bring the essence of Turkish culture to every routine.
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makeup
The Best Glowy Primers for Effortless Radiance
Discover the best primers for a lit-from-within glow—no grease, just radiance.
Text Başak Ulubilgen
On A Few Things That Changed My Life in 2024
Our editor-in-chief of exaggeration, Valerie Dayan, shares a list.
Text Valerie Dayan
The Skin-Saving Foundations Everyone’s Obsessed With
The future of foundation is here—and it’s all about caring for your skin.
Text Ebru Kabacık
Our Team’s Wishlist From November Sales
Wonderflaw editors’ top picks are guaranteed to inspire your next beauty haul.
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Tower 28 Swipe Serum Concealer
Our editor has met the lightweight, hydrating, effortlessly natural medium-coverage concealer of her dreams.
Who Başak Ulubilgen
Are Lip Combos The Key to Personalized Makeup Routines?
They are trending as an easy way to add a personal twist to your makeup.
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When Your Makeup Routine Becomes a Meditation
Here's how our editor turned her makeup routine into a creative journey, deepening her connection and uncovering new inspiration.
Text Dilan Günaçtı
Shaping Beauty’s New Playbook Behind the Scenes
In this interview, we take an in-depth look at the beauty industry with Sephora Turkey’s Country General Manager, Sinem Saraçer Turanlı.
Text Seda Yılmaz
Şeyda Erdoğan on Her Creative Journey With Her New Makeup Brand, ADVB
Şeyda Erdoğan’s impact on the Turkish beauty scene is undeniable, and with ADVB, she channels her signature creativity into a makeup line that feels personal and authentic.
Text Valerie Dayan
İrem Tanman’s Laid-Back and Minimalistic World Is A Reflection Of Her Refined Taste
Creative director İrem Tanman embodies a calm, natural flow in her timeless routines.
Text Valerie Dayan
Paris Spring/Summer 2025 Beauty Looks Were Daringly Cute
Bonbon nails, sculptural hair styles, and adventurous makeup lit up the runways.