Simple yet accomplished olfactive compositions are one of the biggest challenges of the perfume industry, much like in all creative industries. The defining characteristics of the new generation of clean and airy fragrances are their durability, effortlessness, and unique natures. We’ve rounded up fresh and seasonless fragrances that each deserve recognition for teaching lessons in quiet creativity. What’s more is that they are ahead of traditional binary categories of gender, making them utterly contemporary. A little warning: You might meet your clean olfactive soulmate below.
Aesop Tacit, $140
Tacit is as charismatic and refreshing as a scent could get. Citrus and basil notes evoke a gentle breeze blowing off the Mediterranean coast.
Chanel Bel Respiro, $425
Bel Respiro is named after Coco Chanel's country house outside Paris. Picture lush verdant fields; breath in the idyllic, soft, and fresh air. Boasting notes of grass, resin, and rosemary, this fragrance is like the tender touch of luscious greens.
Maison Margiela Bubble Bath, $160 at Sephora
The inspiration behind this fragrance is the eponymous bubble bath, one of the most simple and timeless self-care rituals ever to exist. The calming touch of warm water and effervescent foam are blended with rose, jasmine, lavender, musk, and coconut notes.
Louis Vuitton Cactus Garden, $300
Jacques Cavallier Belletrud, Louis Vuitton's master perfumer and creator of Les Parfums collection, calls the creations cologne perfumes. As the name implies, Cactus Garden from Les Parfums is created around green notes and has the lightness of cologne but with lasting qualities. In our opinion, what makes this refreshing scent interesting is the maté note.
Jo Malone Wood Sage and Sea Salt, £110
This woody, salty composition is an ode to the deep blue sea and sea foam. Our founder Valerie has been a fan of this fragrance for a long time, especially of the sage note that brings an unexpected earthy flair.
Buly 1803 Eau Triple Scottish Lichen, €135
This no-alcohol and water-based perfume take you to the Scottish Highlands with every spritz. Perfect for summer, it brings together serene notes of earth and grass.
Byredo Blanche, €220
Softness, lightness, and purity are transformed into liquid in a one-of-a-kind, breezy fragrance. Inspired by the color white, Blanche elicits just the feeling of lying on clean, crisp sheets. The timeless creation is crafted with notes of aldehydes, orange blossom, sandalwood, and musk.
Frederic Malle Cologne Indélébile, $330
A refined interpretation of citrus notes, this fragrance is modern yet traditional. Celebrated perfumer Dominique Ropion’s classic with bergamot, lemon, neroli, daffodil, and musk is quite light with lasting power.
Liis Luicenne, $165
A contemporary niche fragrance brand, Liis is renowned for formulating scents without preservatives. The inspiration behind its latest scent Lucienne is the warm days of spring. The refreshing mix of lemon peel, pomelo, dragon fruit, and magnolia is created by perfumers Alissa Sullivan and Leslie Hendin.
Perfumehead Alone Together, $425
The artisanal fragrances of Perfumehead are hand-poured, bottled, and packaged with a corresponding poem. Created by the brand's founder, Daniel Patrick Giles, and inspired by Los Angeles, each fragrance is unique and editioned. Alone Together achieves a certain lightness and boldness with citrus, earth, and spice notes.
Maison Francis Kurkdjian 724, €385
724 is a vibrant and light fragrance reflecting the rhythm of bustling metropolitans. Sandalwood and musk add depth and an urban twist to notes of clean laundry, jasmine, and bergamot.
Juliette Has A Gun Not A Perfume, $145
A minimally crisp fragrance, Not A Perfume is made up of a single, allergen-free ingredient, ambroxan. This unique note blends with the natural chemicals in your skin and transforms into a scent unique to you.