With the ‘90s comeback still in full swing, it’s no surprise that cool-toned makeup is making its way back into the spotlight. And if TikTok’s 15,000+ #cooltonedmakeup posts are any sign, the obsession is very real. Lily-Rose Depp’s signature looks have turned frosty grays, soft lilacs, cool pinks, and blue-based reds into the shades of the moment. Whether you’re rocking a smoky, moody eye or a bold lip, the only rule is keeping it cool. But even that’s up for debate—because beauty? It’s all about having fun, not following rules. Warm undertones? No problem. If you’re loving the cool-toned look, wear it loud and proud. Need some inspiration? We’ve got you covered with our product guide.
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