Tower 28 Swipe Serum Concealer

Who? Başak Ulubilgen
For how long? 1 year

It finally happened for me. After years of loyalty to pot concealers, I’ve finally found the one—the concealer that’s lightweight, hydrating, and effortlessly natural. Switching to Tower 28’s Swipe Serum Concealer feels like I’ve upgraded my entire routine. If full coverage is your must, this might not be for you. But if you’re after something that works like a dream for daily wear, never creases, and keeps pores unclogged, this one’s your match.

I’d been a die-hard fan of NARS and Glossier pots, but last year, while traveling, I craved a concealer that was more on-the-go. Enter Tower 28’s Swipe Serum Concealer, spotted in a bustling Northern California Sephora. It had been on my radar, and the doe-foot applicator promised a no-fuss finish. Amid the annual sale chaos, a helpful salesperson matched me at DTLA. (If you’re reading this: thank you for the life-changing recommendation!)

What makes it a “Swipe Serum” Concealer? The formula is infused with hyaluronic acid, centella asiatica, and lysine—hydrating, soothing, and giving a subtle plumping effect. Alcohol- and fragrance-free, it’s ideal for sensitive skin. Moving from pot to wand reminded me how seamlessly a doe-foot reaches every contour. I blend with a fluffy brush for a smooth finish, and while a light powder set is helpful, I can even skip it—no creasing here. The ease and versatility have completely won me over. 10/10—this one’s a keeper.