The Skincare Guide Every Teen and Parent Needs
Here's everything beauty-curious teens and overwhelmed parents need to know.
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Lal Saran on Self-Care, Rituals, and the Soulful Simplicity of Assos
The founder of the all-natural beauty brand Lalive, is on a mission to redefine self-care—one thoughtful ritual at a time.
Text Seda Yılmaz
The Beauty Moments That Defined New York’s Fall/Winter 2025 Runways
Pastel eyeshadows, statement hair, and pearl-detailed nails—New York Fashion Week made a bold case for beauty that’s expressive, elevated, and full of character. Here’s what caught our eye.
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Hair Perfumes Are Everywhere—Here’s Why
Hair perfumes aren’t just about making your locks smell divine—they’re packed with nourishing ingredients that double as hair care.
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How Wonderflaw Editors Get Ready For Dates
Do you love getting ready for dates? Us too. From glow-up tips to confidence-boosting rituals, here’s how the Wonderflaw editors prep to feel and look their best.
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5 American Skincare Brands Redefining Beauty with Fresh Perspectives
These skincare brands are reshaping the beauty industry with innovation and fresh ideas.
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A Beauty-Loving Tea Sommelier on Rituals, Blends, and the Perfect Brew
Step into the world of Liliana Lopez Aslanoba, co-founder of Melez Tea, where she reveals how to turn tea into a meaningful ritual.
Text Seda Yılmaz
The Cool-Toned Makeup Trend Taking Over TikTok
Thanks to Lily-Rose Depp, the ongoing ‘90s revival, and TikTok, cool-toned makeup is officially the vibe right now.
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Take It to Your Nail Artist: Valentine’s Day Nails
25 Valentine’s-ready nail ideas to bring to your next appointment.
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Dyson Airstrait Straightener
I’ve finally found the one—the hair styling tool I’m sticking with for life.
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Why Are We All Freezing Our Eggs?
Is it a smart plan for our future or a scam preying on women? Esen Boyacigiller explores the booming, 34.7 billion dollar fertility industry.
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Take It To Your Hair Colorist: This Season’s Hottest Shades
From Dua Lipa's bold transformations to Alexa Chung’s timeless cool, we’ve rounded up the most inspiring hair colors of the season.
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14 Sheet Masks Your Skin Will Thank You For
Practical yet indulgent, sheet masks cater to a variety of skin needs effortlessly.
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Is Dopamine Menu Your New Happiness Fix?
Meet the dopamine menu—a viral TikTok trend that swaps fleeting fixes for meaningful, feel-good vibes.
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What I Learned Through Years of Battling Adult Acne
Through trial and error—and plenty of missteps—I finally figured out how to manage adult acne. Now, I’m ready to share my journey.
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Biologique Recherche Center Expert Turkey, İstanbul
The ultimate address in the city to treat your skin and soul.
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Wonderflaw’s Picks for 2025’s Color Mocha Mousse
Pantone has crowned Mocha Mousse as 2025’s color of the year. This rich chocolatey brown is ready to take center stage in your beauty routine. Discover our handpicked favorites.
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Holiday Beauty Specials We Can’t Resist
This year’s festive makeup collections are here, and we’ve handpicked the best limited-edition gems just for you.
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Holiday Gift Guide From Turkish Beauty Brands
Our 2024 holiday gift guide features local beauty picks that bring the essence of Turkish culture to every routine.
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The Best Glowy Primers for Effortless Radiance
Discover the best primers for a lit-from-within glow—no grease, just radiance.
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On A Few Things That Changed My Life in 2024
Our editor-in-chief of exaggeration, Valerie Dayan, shares a list.
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Take It To Your Nail Artist: Starry Nails
Starry nail designs bring an elevated yet understated touch to the holiday season. Explore 19 chic looks to inspire your next manicure appointment.
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The Skin-Saving Foundations Everyone’s Obsessed With
The future of foundation is here—and it’s all about caring for your skin.
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Lal Batman on Art, Beauty, and Her Colorful Rhythm
The young artist Lal Batman shares her unique perspective on beauty and the routines she’s shaped through inspiration drawn from a world of diverse disciplines.
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Meet Mystery Pouch at Wonderflaw: Our New Street Game
You never know when you might run into us! With Mystery Pouch at Wonderflaw, we’re bringing surprise beauty moments to the streets.
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Our Team’s Wishlist From November Sales
Wonderflaw editors’ top picks are guaranteed to inspire your next beauty haul.
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10 Gentle Toners for Sensitive Skin
Toners are the quiet achievers of skincare—soothing sensitivity, calming redness, and helping to keep your skin’s moisture barrier in check.
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Tower 28 Swipe Serum Concealer
Our editor has met the lightweight, hydrating, effortlessly natural medium-coverage concealer of her dreams.
Who Başak Ulubilgen
Are Lip Combos The Key to Personalized Makeup Routines?
They are trending as an easy way to add a personal twist to your makeup.
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When Your Makeup Routine Becomes a Meditation
Here's how our editor turned her makeup routine into a creative journey, deepening her connection and uncovering new inspiration.
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Eda Sürücü on Harnessing Nature’s Power in Skincare
Founded by Eda Sürücü Kaya, Pelcare is reimagining Turkish beauty with vegan, plant-based essentials.
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Are Collagen Supplements Actually Worth the Hype?
Collagen supplements have gained quite a following with promises of glowing skin and stronger bones. But do they really deliver? Let’s take a closer look.
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Plan Your Next Spa Day at These Istanbul Beauty Destinations
Whether you’re looking for a quick fix or a full-on rejuvenating session, these Wonderflaw-approved beauty spots in Istanbul have you covered.
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Shaping Beauty’s New Playbook Behind the Scenes
In this interview, we take an in-depth look at the beauty industry with Sephora Turkey’s Country General Manager, Sinem Saraçer Turanlı.
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Take It To Your Nail Artist: Halloween Nails
Boo! Spooky season is here! From minimal ghosts and bats to dramatic 3D designs, we’ve gathered 23 Halloween nail art ideas to inspire your next manicure.
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Turning 40, Glowing Inside and Out: A Self-Care Love Letter from LA
Our beauty muse and wellness queen, Nur Ozdamar, shares how she spent her milestone 40th birthday in LA, indulging in self-care rituals.
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MUD \ WTR :rise Cocoa
The coffee alternative I’ve been searching for my whole life.
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Ozempic: The Weight-Loss Phenomenon Stirring Up Controversy
How did Ozempic, a medication intended for diabetes, ignite a weight-loss trend in Hollywood?
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Şeyda Erdoğan on Her Creative Journey With Her New Makeup Brand, ADVB
Şeyda Erdoğan’s impact on the Turkish beauty scene is undeniable, and with ADVB, she channels her signature creativity into a makeup line that feels personal and authentic.
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Are Niche Perfumes Really That Niche?
Could the so-called niche perfumes that everyone is wearing be an oxymoron?
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İrem Tanman’s Laid-Back and Minimalistic World Is A Reflection Of Her Refined Taste
Creative director İrem Tanman embodies a calm, natural flow in her timeless routines.
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A Very Demure Guide to Fall Perfumes
We’ve rounded up ten fragrances to put you in a very mindful fall mode.
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Paris Spring/Summer 2025 Beauty Looks Were Daringly Cute
Bonbon nails, sculptural hair styles, and adventurous makeup lit up the runways.
Chicest Beauty Details From Milan Spring/Summer 2025 Runways
Belissima! From oversized bows to sharp 3D eyeliners, and Madonna-inspired hair, explore the prettiest beauty moments spotted in Milan.
Moisturizers for Men, Simplified: What You Need to Know
Whatever the season, a dependable moisturizer is your skin’s best ally—especially when the cold sets in.
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Tips On How To Deal With Hangxiety From a Self-Aware Party Girl
If you wake up not just feeling hungover but also hit with waves of worry and sadness, wondering what you did last night, this personal guide is for you.
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Beauty Was All About Arts And Crafts On The London SS25 Runways
From silver tears to petal face masks, beauty artists presented a whimsical spectacle. Here’s our curated selection of the standout hair, makeup, and nail art moments.
An Ode To Au Naturel Beauty at NYFW SS25
It was all about embracing natural beauty, and we’re here for it. Check out our favorite effortless beauty moments from the New York Spring/Summer 2025 runways.
Charlotte Tilbury On Imperfection, Innovation, And The Power of Pink
From her backstage roots to becoming a global beauty phenomenon, Charlotte Tilbury opens up about her favorite products and how she redefines beauty standards.
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Wonderflaw’s Favorite Nail Polish Shades for Fall 2024
Missing the rich colors of fall? Discover our handpicked selection of nail polishes to bring the season’s spirit to your fingertips.
